Adidas Originals SS10 STAR WARSâ„¢ Collection Launch

Like any other Sunday, people come in hoards to visit shopping malls in Klang Valley. After all Malaysia is known world over for our cheap, affordable prices and so it seems the other planets have caught on as well. Last Sunday Darth Vader and his Storm Troopers rented the KL ‘Hop On Hop Off’ bus and toured our city malls at KLCC, Pavilion, The Gardens and Mid Valley. They must have caught some serious shopping bug.

Just kidding! The STAR WARSâ„¢ bunch were making special appearances as part of the worldwide launch of the Adidas Originals SS10 he STAR WARSâ„¢ collection. The main highlight of this special day was at Sole What in The Gardens where the collection was officially launched. Sneak freaks and STAR WARSâ„¢ fans alike gathered as early as 11am to check out Adidas Originals highly anticipated and long awaited collection. Hype is a mother, especially when Adidas has been coming out with sneak peeks and rad campaign videos the past 6 months.

‘The Imperial Death March’ is the only song that befits a grand entrance for the great Darth Vader, his cohorts and other notable STAR WARSâ„¢ characters with fans gathering round outside Sole What to have their pics taken with them.

Best news of the launch was when it was announced that the 100 people who purchased any sneaks and threads set from the STAR WARSâ„¢ collection from participating outlets will receive a limited edition Darth Vader or Stormtrooper Bobble-head for free! While stocks last, of course.

The adidas Originals Spring/Summer 2010 collection adds iconic STAR WARSâ„¢ characters and scenes with classic adidas Originals footwear and apparel and this collabo between adidas Originals and Lucasfilm Ltd. “has been an exciting process,” according to Ben Pruess, adidas Originals VP of Product Marketing. “To work with Lucasfilm in bringing a timeless story to life on our products is great. Like adidas Originals, the STAR WARSâ„¢ brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection gives you the chance to find the force or join the dark side.”

The STAR WARSâ„¢ collection consists footwear, apparel and accessories for men, women and kids. Imagine a whole family wearing STAR WARSâ„¢ x Adidas Originals apparel…

Watch out for AW10 as the collabo will also include an exciting new range of footwear and apparel.

Retail prices range from RM99 to RM599.90. The Spring/Summer 2010 STAR WARSâ„¢ collection is available at adidas Originals Concept Stores in KLCC, Mid Valley, Pavilion, Center Point and 1 Borneo at Kota Kinabalu and Sole What at The Gardens.