In 1966, Vans founder Paul Van Doren made a promise to provide the masses with affordable shoes without compromising on quality. 51 years down the road, countless pairs of Vans surpassed fashion seasons from the feet of a skateboarder during the Dogtown era to the feet of Ringo Starr on his 75th Hollywood birthday party. Through a series of images and video, its latest campaign shows how its classics – Authentic, Era, Old Skool, Sk8-Hi and Classic Slip-On – connected creative minds proving that Vans is ‘Not Just One Thing’.
Synonymous with skateboarding culture, the original model known as the Authentic was born. To meet the demands of the skaters during the Dogtown era, sticky waffle soles were introduced to ease skating movements while surfing pavements. The rest as they say, is history.
To celebrate decades of creative self-expression through the brand’s classic footwear pieces, Vans pays tribute to individuals who aren’t afraid to express themselves through different platforms – because the cool kids who don a pair of Vans Classics are definitely not just one thing.
Watch the campaign’s videos below:
Check out the latest releases of the Vans Icons at Vans Classics Style Guide and take a pick from the wide range of styles at their stores.
For stores location, visit here.