In An Absolut World, You Rock! @ Blackbox


If there was such a thing as a vodka brand so glamorous it has countless “costume changes” it would be leading premier vodka brand Absolut. After Bling-Bling, Disco, Masquerade, Britto, Colors and so many more, this iconic Swedish vodka brand is paying tribute to rock and roll.

Wrapped in black leather and studs, the Absolut Vodka Rock Edition is sure as hell is one sexy bottle. For one special night, Absolut gave guests special “backstage” treatment with bands like Two Sides To A Story and Naked Breed rocking out on a specially constructed stage. Rock star personas were made up at the Absolut Glam area – an open dressing room space mimicking the party’s “backstage” theme.

Naked Breed’s lead singer, Justin Joe said “We’re really stoked about being part of this campaign, with Absolut being such an iconic brand. This campaign invites people behind the scenes to experience a bit of the classic rock and roll dream and Absolut lets us all live the dream just that little bit more”.

Twilight Actiongirl and DJ Niekon took over the decks and played classic rock tunes like The Clash’s ‘Should I Stay Or Should I Go’. Says Absolut, “The event was all about living like a rock star, hanging out where they chill, jam and glam it up – backstage, baby! The venue was transformed into a playground for the ultra-cool set, where rock stars chill after a gig and where rock-infused urban legends are born”.

It was indeed a good night withh friends and great people all dressed to the nines, decked out in sexy black, lace and leather and with rockin’ music, décor and fabulous Absolut drinks, it was the night to let out your rock star fantasies.

Absolut Vodka Rock Edition Launch was held at Blackbox Solaris Dutamas on 4 June 2010. For more pix, check out our gallery!