NEVER HIDE

WHAT YOU BELIEVE IN

#CAMPAIGN4CHANGE

#CAMPAIGN4CHANGE

Even behind the cool veneer of sunglasses, one should never hide the desire to change or hope for a change in the world for the better. After all, change isn't just a necessity in today's ever-evolving society, change is hopeful. Look at how the words 'change' and 'hope' became synonymous in the 2008 just via a single campaign. Ray-Ban’s Never Hide looks at three local musicians of varying disciplines and seeks out the metamorphoses that have led them to where they are now.

ARABYRD

NEVER HIDE YOUR TRUE COLOURS

From an unassuming student in Lim Kok Wing, to rapping a guest verse on Too Phat's final album, to party busting Diplo's set in Austria with Stereotyp, Arabyrd has got to be the most prolific niche artiste locally. This is no diva though, the early M.I.A comparisons go beyond their similar flow and tone of voice – Ara's antics on stage is attitude-filled, the kind that would get the crowd as boisterous as her. Her talent comes in multiple hues of the same gradient, and not with being only a live performer, Ara has added DJing to her skill set – as part of local duo Twinkies and solo as well. But don't mistake this as her new career path, her performance modes change according to the event – change doesn't have to be static, it's malleable.

SHAWN LEE

NEVER HIDE YOUR VICTORIES

Having been awarded with the Best Child Actor award at the 18th Malaysian Film Festival, Shawn Lee's adolescence was already a victorious one. You'd think that with one victory to his name would have led Lee to continue the comforts of a familiar vocation, but this young star set his eyes on something that was at the time considerably less awarded locally; beatboxing. The scene was still in its infancy, Lee had no mentor to look up to or local beatbox stars to seek knowledge from – thank the Internet for YouTube then. Shawn Lee taught himself the art of beatboxing purely through years of watching videos on the video-sharing site. With hard work and relentless practice, this autodidact vocal gymnast is now one of the best in the local scene who had ranked 9th in Beatbox World Championships 2009. Beatboxing paid off – Lee now has two victories to his name.

KYOTO PROTOCOL

NEVER HIDE YOUR FEARS

Quintet Kyoto Protocol weren't always the rockstars they are now. Years ago Fuad Alhabshi, Gael Oliveres, Shanjeev Reddy, Hairi Haneefa, and Shakeil Bashir were just five guys with corporate jobs (Fuad's in an asset management firm!) and a shared affinity for rock'n'roll that resulted in a series of bar gigs – mostly involving cover songs (as pub bands are wont to perform). Surprisingly finding their inner rockstars while doing so, the boys decided to start composing their own materials. Ignoring their fears of how the masses would react to them, the band went for it. Two music competitions (winning first place and runner-up respectively), a mainstream reality show (2nd place), an EP, and a full-length album later, Kyoto Protocol has become that rare Malaysian rock band that transcended the 'urban English act' label. Unafraid of a little swearing and attitude on stage like the best of rock bands, capable of genuine repartee with fans, and exuding a presence that'd inspired a legion of fanboys – Kyoto Protocol is the real deal.

#CAMPAIGN4CHANGE

Intend on making a change for yourself?
Join #Campaign4Change for the chance to be part of the Rayban Party4Change event
happening on 1 August '15 at KL Live.

More details on the event and registration here.